Privacy Policy
2026-09-20T07:07:07+01:00
At The Bucks Guide, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, https://thebucksguide.co.uk.
Who We Are
The Bucks Guide operates the website https://thebucksguide.co.uk.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us using the form at https://thebucksguide.co.uk/contact.
Information We Collect
Depending on how you use our website, we may collect the following information.
Information You Provide
Email address: If you subscribe to our newsletter, we collect your email address so that we can send you the newsletter and other communications you have opted in to receive.
Information you provide when contacting us: If you contact us through our website, we may collect the information you provide, such as your name, email address and the contents of your message.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, such as:
IP address;
browser type and version;
device type;
operating system;
pages visited;
referring website;
approximate location derived from technical information; and
information about how you interact with the website.
Some of this information may be collected through Google Analytics, as described below.
Cookies and Analytics
Our website uses necessary technologies to provide core website functionality and to remember your cookie preferences.
We also use Google Analytics 4 (GA4) and Google Signals to understand how visitors use our website and to help us improve our content and functionality.
Google Analytics & Google Signals are an optional analytics service. We do not load these services or set their associated analytics cookies unless you choose to accept analytics cookies through our cookie consent banner.
If you reject analytics cookies, Google Analytics & Google Signals will not be loaded for your visit.
You can change or withdraw your analytics preference at any time using our Cookie Settings option.
For more information about the cookies and similar technologies used on our website, please see our Cookie Policy.
How We Use Your Information
We may use personal information for the following purposes:
To provide and operate our website.
To send newsletters and other communications where you have opted in to receive them.
To respond to enquiries submitted through our website.
To understand how visitors use our website and improve our content and services, where you have consented to analytics.
To maintain the security and functionality of our website.
To comply with applicable legal and regulatory requirements.
Legal Bases for Processing
Where applicable, we process your personal information on the following legal bases:
Consent: Where you have actively consented to receive marketing communications or optional analytics.
Legitimate interests: Where processing is necessary for legitimate purposes such as operating, maintaining and improving our website, provided those interests are not overridden by your rights and interests.
Legal obligation: Where we are required to process information to comply with a legal or regulatory obligation.
Where processing is based on consent, you can withdraw that consent at any time.
Google Analytics 4 & Google Signals
We use Google Analytics 4, a web analytics service provided by Google, to understand how visitors interact with our website.
Google Analytics may collect information such as your device information, approximate location, pages viewed, interactions and other technical information.
Google Analytics is only enabled on our website when you have given consent to optional analytics through our cookie consent banner.
Google may process information collected through Google Analytics on our behalf and may process data outside the United Kingdom.
For more information about how Google handles information collected through its services, please refer to Google’s privacy documentation.
Newsletter
If you subscribe to our newsletter, we collect your email address and use it to send you the communications you have requested.
You can unsubscribe from our newsletter at any time using the unsubscribe link included in our emails.
We will retain your email address for as long as you remain subscribed, or for as long as necessary to comply with any legal obligations.
Sharing Your Information
We do not sell your personal information.
We may share personal information with service providers who help us operate the website or provide services to you. These providers may include:
newsletter or email service providers;
website hosting providers;
analytics providers, where you have consented to analytics; and
other technical service providers necessary to operate the website.
These providers should only process your information as necessary to provide their services.
International Data Transfers
Some of the third-party services we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data-protection law.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Newsletter subscriber information is generally retained until you unsubscribe.
Information submitted through our contact form is retained only for as long as necessary to deal with your enquiry and maintain appropriate records.
Analytics information is handled according to the retention settings and policies of Google Analytics.
How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances, UK data-protection law gives you rights including the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of processing in certain circumstances.
Object to certain processing.
Withdraw consent where processing is based on consent.
Request certain personal information in a portable format.
You also have the right to complain to the UK’s data-protection regulator, the Information Commissioner’s Office (ICO), if you believe your personal information has been handled unlawfully.
You can contact the ICO through its website at https://ico.org.uk.
To exercise your rights or ask questions about how we use your information, please contact us using the form at https://thebucksguide.co.uk/contact.
Children’s Privacy
Our website is not specifically directed at children, and we do not knowingly collect personal information from children for marketing purposes.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites.
We recommend reviewing the privacy policies of any third-party websites you visit.
Support Local Month Prize Draw
If you enter a Support Local Month prize draw organised by The Bucks Guide, we will process the personal information you provide when entering, which may include your name, email address, telephone number and other information requested on the entry form.
We use this information to:
- administer the prize draw;
- validate and manage entries;
- select winners;
- contact winners;
- arrange the collection or delivery of prizes;
- prevent fraudulent, automated or otherwise invalid entries; and
- deal with enquiries relating to the prize draw.
The legal basis for processing this information is generally that it is necessary to take steps at your request to administer your entry into the prize draw and, where applicable, to fulfil our obligations under the prize draw terms and conditions.
Entering a Support Local Month prize draw does not require you to agree to receive marketing communications from The Bucks Guide.
Where we offer you the option to receive marketing communications, this will be presented separately from your prize draw entry. You can choose whether or not to provide marketing consent, and declining marketing consent will not prevent you from entering the prize draw.
Where you win a prize supplied by a participating business, we may need to share relevant information with that business where necessary to arrange or fulfil your prize. We will only share information that is reasonably necessary for this purpose.
We will retain prize draw entry information only for as long as reasonably necessary for the purposes described above, including dealing with queries, disputes, fraud prevention and our legal and regulatory obligations.
For more information about how we collect, use, store and protect personal information, and about your rights under UK data protection law, please see the rest of this Privacy Policy.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal requirements.
Any updates will be posted on this page, and the date of the latest update will be reflected where appropriate.
